PIQUADRO S.p.A.
Global Consulting Team: Noel David Carson, Tim Ahearn, Juliana Carney, Susan Grant, Christina Joo, & Christina Mulka
In 2015, Italy-based Piquadro, S.p.A. tasked Noel David Carson and a group of Georgetown MBAs to devise a plan to strategically launch the Piquadro brand of luxury leather business travel bags and accessories in the United States. Deliverables included a 3-5 year strategic brand strategy that included recommendations on media buy, public relations, segmentation, and brand creative. Piquadro successfully launched in a form of a renewed e-commerce presence and its first US-based brick-and-mortar boutique on New York's Madison Avenue in the summer of 2015.
